Citizen announces new partnership to become Official Timekeeper of The Hundred
Citizen Watch UK is delighted to announce its new partnership, becoming the Official Timekeeper of The Hundred, the fast-paced and innovative 100-ball cricket tournament breaking records and reaching new fans across England and Wales. Working closely with The Hundred, Citizen will raise awareness of its core Eco-Drive and Automatic Collections within the cricket community across England and Wales, supporting the company’s on-going strategy to enhance brand awareness.
Fans will see Citizen branding on the LED screens in stadia, as well as during the ‘Strategic Time Out’. Over two million people have attended The Hundred across the first four years of the competition, with the women’s game once again breaking the global record for the highest attendance at a women’s cricket competition in 2024.
Citizen announces new partnership to become Official Timekeeper of The Hundred
Citizen Watch UK is delighted to announce its new partnership, becoming the Official Timekeeper of The Hundred, the fast-paced and innovative 100-ball cricket tournament breaking records and reaching new fans across England and Wales. Working closely with The Hundred, Citizen will raise awareness of its core Eco-Drive and Automatic Collections within the cricket community across England and Wales, supporting the company’s on-going strategy to enhance brand awareness.
Fans will see Citizen branding on the LED screens in stadia, as well as during the ‘Strategic Time Out’. Over two million people have attended The Hundred across the first four years of the competition, with the women’s game once again breaking the global record for the highest attendance at a women’s cricket competition in 2024.